Updated July 2026 · Independently reviewed by RemodelyourHome.com
Empire Today is one of the most recognized flooring brands in the United States, operating in 75+ markets nationwide. The company pioneered the shop-at-home flooring model — a consultant brings samples to your home, you select materials in your own lighting and space, and installation is scheduled for as early as the next day for in-stock products.
With 2,878 Google reviews at 4.6 stars, Empire Today has a large and well-distributed review base that reflects its scale. The company installs carpet, hardwood, laminate, luxury vinyl plank, and tile through a combination of employed and contracted installation crews.
Empire Today’s strongest points in our research are Shop-at-Home (hundreds of samples brought to you) and next-Day Installation (in-stock, select areas). It rates 4.6★ across 2,878 reviews at the listing we verified. They work in flooring. We also recorded all-Inclusive Price Estimate. The full picture, good and bad, is below.
Here is what we hold on Empire Today, at a glance: what they cover, how they price and finance work, the materials they install, and where their customers say they fall short. Every row comes from our brand research file. Where that file is blank, no row appears — we would rather show you less than fill a gap with a guess.
| Customer rating | 4.6★ from 2,878 reviews — Google — Philadelphia, PA branch (Mt Laurel Township, NJ), chosen for the highest review count among several visible branches, verified August 2026 |
|---|---|
| Services covered | Flooring |
| Pricing & financing | Up to 75% Off Sale (select products, promo) $300 off $3,000+ (email signup) Low Price Guarantee: beat any competitive offer within 30 days if submitted in writing on licensed competitor letterhead with full product details. Does not match clearance pricing. All-Inclusive Price Estimate - "Empire takes the guesswork out of knowing how much new floors will cost." |
| Materials & products | WhisperHOME® - exclusive Empire hardwood; Noise-Reducing, Scratch-Resistant, Fade-Resistant Everwood Premium Laminate - premium laminate sub-brand; waterproof, wide plank, pet-friendly options DuraVista Luxury Vinyl Plank - exclusive Empire LVP sub-brand Fresh Haven - "Odor-Neutralizing Carpet" - proprietary carpet line |
| Strengths | • Shop-at-Home (hundreds of samples brought to you) • Next-Day Installation (in-stock, select areas) • All-Inclusive Price Estimate • Low Price Guarantee (beat any competitive offer within 30 days) • Home Floor Advantage program |
| Our confidence in this research | Medium — 3 full reviews plus tag data read from the highest-volume branch, but branch-by-branch rating variance (2.0 to 4.8 stars seen across locations) means a single-branch sample understates real dispersion. |
These are the warranty terms Empire Today publishes, as recorded in our brand research, with the caveats attached to each. Warranty documents change and tiers differ by product line, so treat this as a starting point: ask for the specific document that applies to your quote, in writing, before you sign anything.
| Coverage | Caveat | Confidence |
|---|---|---|
| AquaDefense® - Empire’s waterproof platform; "Waterproof flooring approved for wet mopping and resistant to damage caused by household spills" | Excludes flooding, plumbing leaks, and standing water. Use precise scope from their own footnotes. | High |
On the figures below: these are typical ranges for this kind of work, not quotes from Empire Today. We do not hold published pricing for most companies — where we do, it is shown as theirs and labelled. Your quote depends on your home, your scope and your market: see how we build these ranges.
Carpet typical range for this work: $3–$8/sqft installed: Empire’s largest category. Styles range from entry-level loop pile to premium plush and textured cut pile. Shaw, Mohawk, and Empire’s own brands. Next-day install available for in-stock styles.
Luxury Vinyl Plank typical range for this work: $5–$12/sqft installed: Empire carries a wide selection of LVP including waterproof cores. Good for kitchens, bathrooms, and basements. Wear layer thickness (12 mil+ for high-traffic areas) is the key spec to confirm.
Hardwood typical range for this work: $9–$18/sqft installed: Solid and engineered hardwood. Empire offers standard widths; for wider planks or specialty species, independent flooring showrooms may have better selection.
Shop-at-home: An Empire consultant visits with samples. You pick materials in your actual room lighting — a genuine advantage over selecting from a showroom. Same-day quotes with pressure to decide quickly are common; request 48 hours to compare if desired.
Installation: Empire uses a mix of employed and contracted installers. For most markets, crews are experienced and fast. Ask specifically whether your installation crew is Empire-employed or contracted, as labor warranty terms can differ.
Warranty: Product warranties follow manufacturer schedules. Labor warranty varies by product category — confirm in writing. Carpet installation is typically covered for 1 year; hardwood may carry longer labor coverage.
Best fit: Homeowners who prioritize convenience and national coverage, want carpet quickly (next-day install), or are managing a multi-room flooring project and want one company to coordinate everything. Empire’s shop-at-home model is the most developed in the industry.
Consider alternatives if: You prefer to select flooring from a physical showroom with hands-on samples. Also consider if your project involves specialty materials like hand-scraped hardwood or natural stone tile, where independent flooring specialists may offer broader product selection.
These are the questions homeowners ask most often before starting this project - what it costs, how long it takes, what a fair quote looks like and which details change the price. Each answer below is written to stand on its own, so you can read just the one you need.
